How to tweak your website for better results

5 Steps to tweak your website for better results

In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow.

The following steps will help you tweak your website:

1. Determine the goal of each web page

If you want visitors to take an action, then each portion of the page should be a process to move them toward that action.

Feature benefits that your customer finds important. A lot of businesses fail at this step because they spend too much time promoting features and what they consider important about their product.

Here's the secret: Your customers care only about what you can do for them. So tell them. Be specific, and limit the page to one or two salient points.

2. Remove everything that doesn't matter

You need short testimonials that speak to the specific benefit but that don't feature the whole story. Pick an awesome customer story, pull the pertinent quote, and feature it with a link so customers can click and read the rest of the story if they want to.

Remember that white space is your friend, and action verbs move the pace forward, toward the goal. Be simple and direct. Remove the rest.

3. Use landing pages that are targeted to your niche market

The landing page has a specific goal that is unique to your niche and may involve a free premium, such as a video course, an e-book, or a newsletter to give away.

Each landing page can be customized to the niche you serve. Change it around, and test which layout draws the best response in accomplishing your goal for that page.

4. Always have a giveaway

Your giveaway should be remarkable, worth talking about, and something visitors will want to forward to their friends and families.

5. Add a blog to your site and fill it with valuable information every day

Become a resource your clients can rely on for truth, honesty, and information they can use to build profit or create a better life. A blog is a way to start conversations with your clients; it can help you develop new product lines or introduce new ways to monetize current products that you may not have considered.

Visit us online at http://www.sierrapacificmarketing.com/

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