How to tell if your website is working for you - Par II

6. Is your Web-presentation integrated into your overall marketing plan?


Too many websites bear no relation to the rest of their business' marketing strategy. Everything your company does should reflect your brand and personality. If your marketing presentation does not match your website presentation, you are confusing your audience. Is your Web-presentation integrated into your overall marketing plan?

7. Is content king on your website?

We've all heard the saying 'content is king'. Is content king on your website? Does your website adequately display and explain what you do, what products you sell, and what services you provide? Are there examples of your work? Are there testimonials from your customers? Have you provided information on how to order, how to use, and how to resolve problems? Is content really king on your website?

8. Is your website an experience?

Unlike other marketing vehicles, websites provide you the opportunity to deliver your marketing message with the full complement of multimedia tools. Websites can stimulate all the senses, sight, sound, and interactive touch in order to communicate and connect with your audience. Websites are not brochures. Visitors shouldn't just see your website, they should experience it. Is your website an experience?

9. Does your website have a distinctive look?

Your site should display a clarity of vision; it should provide functional page layout; its use of colors, type, and visuals should be distinctive and purposeful. Your website should provide a defining "Look" that enhances your business personality. Does your website display a distinctive look that represents your business personality?

10. Do you list appropriate contact information on your website?

Websites are all about connecting you to your clients, not hiding from them. If you think you can put your website on autopilot and that a FAQ and Q&A are going to cut-it, you better think again. Does your website have adequate contact information on each page of your website? Do you list appropriate email addresses and phone numbers for the people responsible for various aspects of your business?

Sierra Pacific Marketing is a Fresno website design company that takes the time and effort to insure that your website is working for you.
 
You can find us on the web at http://www.sierrapacificmarketing.com/